Twitter Passes New York Times with new website traffic, but is that all that matters?

ARTICLE: Compete: Twitter Passes New York Times

By David Weir | April 7th, 2009

"Before dismissing this comparison as one of those apples-and-oranges deals, take a moment to think about it. Literally out of nowhere, the little micro-blogging platform that constrains your messaging to 140 characters or less, is, according to Compete.com, this very month passing the august NYTimes.com, as measured by numbers of unique visitors.

Yes, Twitter grew by 76.8 percent in March, attracting 14,031,985 people, to break into the Top 100 sites, as calculated by the metrics service. Debuting at #72 on the list, the Twittersphere is expanding so rapidly now that it is a sure bet to rise much higher by the end of April, and every month hereafter for quite a while.

In comparison, the old grey lady maintains her position by most measurements as the leading newspaper website with 16,674,238 visitors, holding down spot #58 on the Top 100 List. The Times showed a 3.7 growth rate for the month, and a reasonable 22.1 percent annual growth rate, though that pales next to Twitter’s current AGR of 1,202.2 percent.

The Times is getting plenty of advice from all comers these days, so I’ll refrain from drawing any of the lessons it might learn from Twitter, but I will mention in passing that the CEO of Reuters spoke out last night, raising the question of why does the Times still need 6-700 journalists? Tom Glocer, chief executive of Thomson Reuters, is quoted by Gillian Reagan of the New York Observer, as arguing that newspapers like The Times should trim costs and focus their coverage. “That view that ‘I am The New York Times and I do everything’—I think that’s not the best way to run a newspaper,” he said.

Meanwhile, Tweet by Tweet, asuming Compete has its data trends right, that little bird is fluttering right past The Times on the web’s list of top sites, and you might say, leaving the old business modelers wondering, “What exactly was that thing that just blew by us, anyway? A bird, a plane, or…' "

RESPONSE by ASM:

Wow, interesting article!

However the two websites serve different purposes and are not direct in comparison in my opinion. Twitter brings many news outlets in one place for people to easily track all headlines of interest to them. It forces the news tweeters to tweet only the best headlines as well.

I bet more people who never go on the NYT site do encounter NYT Tweets as they are very regularly passed around by tons of tweeple, as the NYT content is consistently the level of news that is sought out on twitter. NYT Has at least 6 different twitter accounts, with about 10,000 regular followers and growing quickly.

What would be interesting to compare would be the usage of twitter and other social media platforms by the newspaper industry, and the number of audience members that never read a newspaper but read the news via social media outlets. Looking at the younger generations, and how they value the news and where they get it online should be a big priority for news corporations.

Thanks for sharing your opinions on this article and my response as well, and I look forward to having more comparisons made to social media as its strength grows!

Yours Socially,

Amber Sims Hinterplattner
www.AllStagesMarketing.com