Tweaking an old model into something new & using what you have as resources for marketing

What a needed article post by Walker in such a time of worry-warts!

Carlos Watson Launches The Stimulist for "The Change Generation" by HUNTER WALKER for WebNewser.

Read this article (copy & paste so you can read this blog): http://www.mediabistro.com/webnewser/

Entrepreneurs alike already face huge amounts of effort, strength and agility in order to succeed in a regular market, so all the negativity floating in the air makes it worse for us in addition to our mounting challenges to be seen and heard!

Recently, my marketing consulting business has seen a spike because more businesses are turning to brand management to sustain loyal customers in this market! It's much cheaper to keep existing customers than find new ones! Those customers that you communicate with can also help you and your business.

Try collecting quotes about services and products from your loyal customers right now and offer them an incentive! Spice up that website with those testimonials and you've earned your business a great reputation that's easy to share with others that will help carry your image through these interesting and changing times where honesty and referrals truly count in this sea of offers.

Also, try that social media marketing and integration to keep you current and on the "edge" of trends - just tweet responsibly, as a bad social media profile is worse than not having one at all! Seriously! (if you don't believe me read this from BNET "Worst Twitter Post Ever: Ketchum Exec Insults Fedex Client on Mini-Blog")

Learn from experts like Watson on shaking up an existing business idea/model. It's not always about cutting costs, but offering something different and unique with the same resources you've got!

So, thanks again Mr. Walker on the great article that reaches to my demographic right on the mark! Us entrepreneurs have got to stick together no matter what the economic horizon looks like - clear or cloudy we're an important part of this economy!




Amber Sims Hinterplattner
www.AllStagesMarketing.com
Owner, Lead Consultant
Follow Amber's tweets for Catalyst for Thought, a non-profit bringing together young entrepreneurs through an attractive speaking series for the local business community in southern California. www.twitter.com/CatalystSB